Course Code: MBA5150-8 Course Start Date: 05/02/2016 Section: Marketing Strategy Week: 8 Activity: Signature Assignment: Develop a Marketing...

this assignment, utilize the information from the previous weeks in the course. Develop a marketing strategy and plan based on the

opportunity you identified earlier. As you develop the plan, keep in mind that in addition to innovation in ideas, processes and products

innovation are needed in communication with the market. You should review the trends that are now referred as Web 4.0.

To complete this assignment review the outline of a marketing plan found @ http://www.quickmba.com/marketing/plan/. The outline explains

what is included in each of the sections of a marketing plan.

Support your paper with a minimum of four (4) peer reviewed articles published in the last five years. In addition to these specified resources,

other appropriate scholarly resources, including older articles, may be included.

Length: 10-12 pages not including title page and references

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and

insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

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Signature Assignment Rubric

The following is the criteria that will be used to grade your signature assignment.

Criteria

Content (15 points) Points

1 Develop a marketing strategy and plan using appropriate template

including summary and conclusion.

5

2 Included all required analysis (e.g. situation, customer, competitor,

SWOT)

5

3 Included market segmentation and marketing strategies. 5

Organization (5 points)

1

Organized and presented in a clear manner. Included a minimum of four

scholarly references published in the last five years, with appropriate

APA formatting applied to citations and paraphrasing.

5

Total 20

Learning Outcomes

4.0 Create