Course :Digital Marketing Strategy. Mid-Term Exam Note from Student : Please do it well. I need a well-written answer. I have less grade in this subject. Instructions Your objective is to write a sem

Course :Digital Marketing Strategy.

Mid-Term Exam 

Note from Student : Please do it well. I need a well-written answer. I have less grade in this subject. The attached document is from last semester. I attached it to let you know that there should theoretical support  and reflection for the answer. Every paragraph should be perfectly referenced. APA 7 format

Instructions

1. Your objective is to write a semi-structured extended essay.(Word Limit: 500-600 words)
2. You are expected to provide at least three original references to complete your arguments.

Question :  Omni channels is the first strategic approach in the course. A) What is the process of evolution from Multichannel into Omnichannel Digital marketing Strategy? B) How is Omnichannel related to the ideas of seamless communication and user experience. 

Thank you