Course Name: Introduction to Operation ManagementAssignment No: 1:Learning Outcomes: Demonstrate the concept of operations functions, supply chain strategy and issues required for a new production de

Course Name: Introduction to Operation Management

Assignment No: 1:

Learning Outcomes: 

Demonstrate the concept of operations functions, supply chain strategy and issues required for a new production design (LO 1.1)

Demonstrate core competencies of organization, Inventory Control System and customer services and cost  (LO 1.7)

Read the attached case study and answer the following questions:

1.  What are Croc’s core competencies? what are their advantages for the company?

2.  How do they exploit these competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension 

3. To what degree do the alternatives in question 2 fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?