Create a 10 pages page paper that discusses media globalization theorist criticism toward cultural imperialism.

Create a 10 pages page paper that discusses media globalization theorist criticism toward cultural imperialism. Cultural imperialism makes sense within a certain historical period where there was a distinct difference between the different continents like America Europe and Asia. Cultural imperialism is considered outdated because it poses problems because of its failure to explain the prevailing occurrences in society and interpreting cultural meaning at a micro-level. Hence, in the 1990s globalization took the place of imperialism and remains popular in academic studies and in representing reality. According to Tomlinson (1991), globalization is multidimensional and can be understood through its simultaneous, complex processes within culture, politics economy technology among others. Therefore globalization theorists show that globalization is complex connectivity that does not involve disorder since its interaction mechanism represents various constituents all of which surround the core culture.

The onset of the 1980s witnessed international communication scholarship take a cultural turn that valued culture compared to society or even national development as its point of analysis. One of the striking aspects of the cultural imperialism thesis involves the notable lack of its main works failing to focus on culture. Instead, cultural imperialism inclined toward subsuming culture to its industries that are influenced by cultural industries offering an indication of the processes involved in bringing a society to the world modern system. This involves attracting and pressuring a society’s dominating echelon and even enticing it in order to shape social institutions to match and endorse values and organizations of the dominating system. The broad analysis of large-scale and systematic forces shaping the media industries seem to be valid. however, confusion arises from the definition of cultural imperialism, which uses terms like world-system and structure that reflect political-economic approach that tends to assume culture than engaging in it. Scholars argue that cultural imperialism to be a monolithic concept that did not have clearly set out references resulting in a call for an elaborate notion regarding culture. Critical media studies scholars encourage painstaking and complex comprehension of culture among other things.