Create a 16 page essay paper that discusses You are expected to conduct a full situational audit of JUMBO SEAFOOD and develop a strategic plan for the next 3 years. The company website for the case st

Create a 16 page essay paper that discusses You are expected to conduct a full situational audit of JUMBO SEAFOOD and develop a strategic plan for the next 3 years. The company website for the case study organization can be accessed via the link: http://www,jumboseafood.com.sg/.

Enough information is available to develop a three year strategic plan for the restaurant chain.

Our mission is to provide the best quality seafood to our customers, with top notch service and leaving no stone unturned in making sure that our customers have the best experience possible while dining in our restaurant. At the same time, we want to make sure that the seafood that is brought to the table is ethically farmed and/or wild caught, and we will strive to ensure that we only serve seafood products that are not captured in polluted waters. We strive to be a friend to the community, which means doing our part of for the environment while striving to provide the top-quality seafood and service that our guests demand and deserve.

i. Singapore is becoming known for their food regulations, which not only helps Singapore become one of the leaders in food exportation, but also helps tourists and locals to know that the food served in the restaurants is safe (Stringent Food Regulation Fuel Singapore Growth).

ii. Tourism is a huge industry in Singapore, and, in 2010, over 11,000,000 tourists came to Singapore, which is twice the population of Singapore. This represented growth of over 20% from the previous year (Singapore Tourism Board).

ix. Discretionary income of Singaporeans is high due to government’s discouragement of spending money on big ticket items such as houses and cars, which means more money to spend on entertainment (Business Strategies International).

Singapore is becoming known for their food regulations, which not only helps Singapore become one of the leaders in food exportation, but also helps tourists and locals to know that the food served in the restaurants is safe.

Tourism is a huge industry in Singapore, and, in 2010, over 11,000,000 tourists came to Singapore, which is twice the population of Singapore. This represented growth of over 20% from the previous year.

iv. The