Create a 8 page essay paper that discusses Understanding and Use of Money among Children.Download file to see previous pages... This essay declares that behaviour of children towards advertisement is

Create a 8 page essay paper that discusses Understanding and Use of Money among Children.

This essay declares that behaviour of children towards advertisement is being directed by reactive impulses rather than true intentional preferences. Marketers tend to exploit such reactive impulse driven advertisement preference of children for influencing children to demand for particular brand. For example, as the children become vulnerable to colour usage, impulse direction and object characteristics in advertisement, fast food markets use such elements in advertisement in order to engage child consumer. As a result, children end up spending money on purchasing redundant products because marketer of the product created pseudo value statement through the advertisement.

This paper makes a conclusion that developing child or infant face multitude of problems in his or her understanding and use of money. In most of the cases, lack of cognitive ability to derive true potential of money creates actual problem for children. However, the study has identified four important problems that are being directed by lack of cognitive ability of children such as not justifying price being paid, not understanding economic consequences of spending money, ambiguity in fair-exchange conception and becoming vulnerable to marketing activities. In conclusion, it can be said that developing child needs to rely on external knowledge stimuli and advise of family members in order to address the mentioned problems efficiently.