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Create a 8 pages page paper that discusses cutting edge: analysis & strategic planning.
Create a 8 pages page paper that discusses cutting edge: analysis & strategic planning. Based on the case study, this paper makes a detailed analysis of Cutting Edge covering SWOT analysis, developing a mission statement in line with its objectives & goals, suggesting organizational changes to achieve the same, recommending a strategic planning method to exploit opportunities, and finally to discuss the conflicting aims, if any, of stakeholders.
Jeannie OConnor is a person of skill, drive, initiative and ambition – in short a leader in the making. Even as she established herself as a much sought after hair stylist and earned decent wages at Strands, she was alive to the fact that it was Simon Parker the owner of Strands that made big profits. The entrepreneur in her made her to set up Cutting Edge, her own hair styling business unit. She ensured imaginative value addition to the core business of hair styling and succeeded. In the course of expanding her business, she neutralized the threat posed by her erstwhile boss Simon Parker by taking.
him as a partner. Expansion in local area and regional area followed in quick succession and plans are now afoot for a national presence with brand image. Cutting Edge then came face to face with the issues of internal and external situation that can have a significant bearing upon its plans for nation-wide expansion.
According to Business Wire, the aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving specified objectives of a business (Business Wire, September 3, 2007). While the internal analysis brings out the strengths and weaknesses, external analysis identifies the opportunities and threats – all with respect to the objectives of a firm.
Jeannie was trained at Strands and built up a roaster of loyal clients, who always preferred her, due to her skills. She is ambitious and intelligent to understand the prospects .of setting up and running a business.
