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You will prepare and submit a term paper on Kraft Foods' Strategy to Lead the Global Food Processing Companies Market. Your paper should be a minimum of 2000 words in length.
You will prepare and submit a term paper on Kraft Foods' Strategy to Lead the Global Food Processing Companies Market. Your paper should be a minimum of 2000 words in length. As of 2008, Kraft Foods Inc. is marketing a total of nine major food product brands which includes: (1) Kraft. (2) Jacobs. (3) LU. (4) Maxwell House. (5) Milka. (6) Nabisco. (7) Oreo. (8) Philadelphia. and (9) Oscar Mayer (Kraft Foods, 2009b). Over the next few years to come, the company is expected to increase the number of food product brands the company would be marketing in the global markets.
With regards to Kraft Foods’ international business expansion strategies, the business objectives and strategies used by the company will be identified followed by determining the company’s strength and business opportunities in the global markets. Considering the external factors that could hinder the business growth of Kraft Foods, possible trade barriers such as regulations and other legislation will be analyzed and discussed. Eventually, other challenges such as the factors that could trigger internal problems due to the merging or joint-venture plans of Kraft Food with other international food companies will be tackled in detail.  . .
Business Objectives and Strategies of Kraft Foods
One of the main business objectives of Kraft Foods is to be able to market food products safety based on the food quality that meets the expectations of the company’s customers. In order to remain competitive in the global market, Kraft Foods implements four major business strategies which includes: (1) improving its organizational growth that aims at improving the overall performance of its employees. (2) categorizing its products as ‘Snacks’, ‘Beverages’, ‘Convenient Meals’, and ‘Grocery’ to make the company easily market Kraft Foods items. (3) exploit the company’s sales capabilities by developing powerful sales forces within the global food industry. and (4) taking advantage of minimizing the cost of production without compromising the quality of Kraft Foods products (Kraft Foods, 2009b & d). The four major business strategies used by Kraft Foods enables the company to sell Kraft Foods products at a competitive price.
