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Create a 8 pages page paper that discusses internal strengths of motorola. Motorola was the first company to introduce a push-to-talk system on a mobile phone. The company’s latest innovation is the d
Create a 8 pages page paper that discusses internal strengths of motorola. Motorola was the first company to introduce a push-to-talk system on a mobile phone. The company’s latest innovation is the digital high definition television.
Product range: The next major strength of Motorola is its wide product range. Apart from wireless handsets, Motorola is also a competing player in wireless accessories, digital entertainment application, voice and data communication systems, wireless access systems and enterprise mobility solutions. Almost all the products of Motorola are very successful in the market.
Competitive pricing: Highly competitive pricing is a factor that gives an edge to Motorola. Motorola sells products that cater to the needs of high class as well as the middle-class customer segment. This is true especially in the case of mobile handsets.
Customer loyalty: Strong customer loyalty is one strong advantage of Motorola. A Motorola customer will hardly shift to any other brand. “Many customers all around the world use Motorola products and are satisfied with it.” (Adam, 2010)
Internal Weaknesses of Motorola
Non-user-friendly products: Most of Motorola’s products especially the cellular phones are not user friendly. This is one reason that many customers who used other products find it difficult to shift to Motorola. Thus the potential customers end up in user-friendly producers like Nokia, Apple and Samsung.
Complex Organisational Structure: These days, Motorola’s organisation structure has become more complex. Complex organisation structure makes it difficult for Motorola to manage its international networks and branches.
Reducing market share: Motorola is facing a huge decline in sales in its mobile handsets market. Such a huge decline is happening in the markets of developing countries, which are presently the powerhouse of mobile phone companies’ profits.
Less product line innovation: .Though Motorola has been pioneers in various technologies, it stands far behind Nokia and Samsung in terms of product line innovation. .
