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QUESTION

Create a 8 pages page paper that discusses lilly and company marketing plan. A drug named Zyprexa, which is the product name of Olanzapine is antipsychotic and helps in treating in acute bipolar mania

Create a 8 pages page paper that discusses lilly and company marketing plan. A drug named Zyprexa, which is the product name of Olanzapine is antipsychotic and helps in treating in acute bipolar mania.2 It is used to treat mental disorders like dementia in young and middle-aged persons.

The terms of reference in the marketing of antipsychotic drug Olanzapine are psychotic disorders, alcohol mania, tobacco edicts, and other bipolar mania. The different mania that the drug can treat and the specialists in treating those disorders can be mentioned. The company should refer the drug to the specialists and experts in treating these disorders. Their references can help in the marketing plan of the drug. First, the experts and distributors must be made familiar with the product name of the drug.

The marketing plan constitutes the reference of the drug to the Drug certifying authority in the UK and taking their no objections certificate. After that, the experts in the field of mental disorders can be consulted and they must be informed about the launching of the drug in the UK. After that, the company should arrange a meeting of the distributors in its network to inform about the cost of the drug and the percentage of the profit for the distributors and wholesalers. The publicity campaign also can be discussed with them and necessary changes can be done if they want any. As this is not the drug, which a common man can use the publicity will only expert oriented.

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