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Primary Task Response: Within the Discussion Board area, write 300-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Reflecting on your learning in the MBA program, section 4.2 of the CapSim Team Member Guide, and Pettus, Chapters 5 and 6, identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. What decisions are you considering in Practice Round 1 to maximize your market share? Discuss your approach in terms of the marketing mix variables.
Include in your assessment:
- Your approach to each of the marketing mix variables (product (R&D), price, place, and promotion)
- Approach to growth in terms of market penetration, development and product development as discussed by Pettus in Chapter 6.
- How your strategy can be achieved through CapSim decisions