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QUESTION
DB2 MKT 640- Kim Woods Only
- Using the product you chose in Unit 1 discussion board(Playstation) List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic.
- Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product (Playstation) meet? Explain.
- Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.
