Dear tutors, I'm doing a master degree in international business with applied languages. Im doing my internship in a hybrid market research and...

Dear tutors, I'm doing a master degree in international business with applied languages. Im doing my internship in a hybrid market research and consulting company. I need to do a thesis/dissertation and I would like to have some help about which subject and problem. My first subject option was:

a. Subject: Digital transformation and new tools serving market research industry.  

b. Problem: How the digital revolution is impacting the field of market research? 

My tutor didn't like much. I need to reformulate or change and I have not idea because I have never done a thesis/dissertation before