Define market research.

• Define market research.  

• If Apple uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template...

Use the template below to identify the different types of marketing research used by Apple and to describe the importance of that research to the company. 

Types of Research

Exploratory

Confirmatory

• If Apple does not currently use marketing research, describe the different types of marketing research that would be beneficial to them.