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Design a good size paper on Tesla on New or Product Refresh Product Launch Plan in Microsoft Word. The product launch plan will be for two markets:...
Design a good size paper on Tesla on New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Compare your product/service to at least two other competitors.
Include the following:
Brief SWOTT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats, Trends) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength). Please, use numbers to support your SWOTT conclusions.
A graph
3 - Include two of the following:
3.1Definition of product or service.
3.2 Description of product or service--marketing message.
3.3 Why the product or service needs to be introduced or refreshed (target audience).
3.4 Address competition in each region and how the new product or refresh provides a competitive advantage.
3.5 Evaluate the potential growth rate. Look for information on similar products/services to determine a 3-year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.
Cite a minimum of three peer-reviewed references.
