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QUESTION
Determine the new product SNSC will market. Consider the reasoning behind your company's planning strategies; what are their impacts on company
- Determine the new product SNSC will market.
- Consider the reasoning behind your company's planning strategies; what are their impacts on company operations and the resulting social media activities?
- Explain how a SWOT analysis can influence the resulting social media plan.
- Define the three levels of planning (strategic, functional, and operational) as well as the steps taken to develop social media plans to reach the SNSC target market.
- Include various ways that planning can be measured (for example, marketing metrics).
- Explain the marketing department's organization.
- In your presentation to prospective investors, include an overview of the organization's marketing plan. Respond to the following prompts:
- Explain how segmentation strategies can influence how the company reaches its target market.
- Explain how the organization uses its positioning statement.
- Explain how the 4Ps (product, price, place, and promotion) are used and how they impact the company's marketing.
- Explain how globalization can affect SNSC.
- Explain why ethics is important for the organization to consider in its marketing. What biblical principle and reference can you include to support your discussion about ethics?
