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QUESTION
discussion
- Read Chapter 18 in the MKTG text.Segway Sales Assessment
- Consider the Segway company in the context of distribution and sales. Answer the following questions in your initial posting:
- Identify and assess Segway's chosen distribution channels and methods. Is it the best choice, or what would you recommend?
- How would you organize and manage the sales staff at Segway to best reach its target markets?
- What do you see as the biggest challenges and opportunities for sales at Segway
