Discussion: A financial is advertised as having provided better performance for clients than ten other financial advisers over the same period.

Discussion:

1. A financial is advertised as having provided better performance for clients than ten other financial advisers over the same period. She did have better performance measures than the other advisers, but there were other advisers who provided even better performance. Discuss this scenario in relation to the principles of professional conduct. 

2. The benefits derived from promulgating a code of professional ethics are only as good as their enforceability. Discuss.