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diss 7
Discussion week 7
Part 1Thinking about product differentiation, a firm with a highly differentiated product can increase the volume of its sales. Volume increases can help the firm lower costs. High volumes with low costs lead to very high profits. This firm can then invest further in differentiating their product. What advice would you give a firm whose competition is enjoying this product differentiation and cost leadership advantage?
Part 2List two ways that each of the following products are differentiated. Think about the bases of product differentiation that are discussed in the chapter (starts on page 131).
 Ben & Jerry's Ice Cream
 The Hummer H2
 The XGames
 Taco Bell
 Disney World
 Maor League Baseball
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