DQ #2 Question below... Course is Strategic Planning and Implementation

To focus and add value to our conversation about profiling, here is a great piece on consumer profiling: 

http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

CLASS: Please read the above piece. What are your thoughts? Is Target going too far? What alarms you about this approach? Or are you alarmed at all?

Must be minimum 250 words, non-plagiarized, cited and referenced; due tomorrow Monday, May 8th @ 10a, PST.