During a consultation project, a consultant asked an executive board of 20 members to write down the company's vision for the future.

During a consultation project, a consultant asked an executive board of 20 members to write down the company’s vision for the future. When the responses were collected, board members had recorded 20 different ideas, many of them dramatically different and even incompatible. It was not too difficult to understand why the company felt the need to hire a consultant.What is the vision of the organization where you work (or of another organization if you are not currently employed)? Is it inspiring? Is it well known by organizational members? Do organizational members embrace it? How does the vision affect everyday work, mood, and priorities? How is the vision communicated across the organization? What are some best practices we should consider for vision setting and vision casting by leaders?

In today’s competitive global business environment it is highly essential for any company to settheir vision and mission so as to sustain in the global competitive environment and having a...