Economic Relevance, Differentiation Uniqueness.

This is a 2-part assignment, and the principal goal of Assignment 1 is to provide "Perspectives on Services Marketing: Economic Relevance, Differentiation & Uniqueness." The primary intent behind this is so students can identify, research, examine and illustrate the world of services marketing from three key perspectives: (1) The role services play in the broader economy and the ramifications of this; (2) The aspects and characteristics that differentiate marketing services from that of products; and (3) The unique problems and challenges that services pose to both companies and consumers alike. To some degree, this should be viewed as an unstructured assignment with the exception of the above topics. In regard to general guidance, this can be potentially frustrating for the student seeking a "how to", but can be equally rewarding as the student will direct the research efforts. Self-direction is a key part of academic studies in general, thus this becomes an opportunity for application.

PART 2: Document - Students will transition out of the research phase and actually start drafting the document. The document format will be determined by the student (as that is part of the assignment), however, should address the aforementioned issues, and be thought of as a research debrief on the "Perspectives on Services Marketing: Economic Relevance, Differentiation & Uniqueness." 

Running head: PERSPECTIVES ON SERVICES MARKETING PERSPECTIVES ON SERVICES MARKETINGName:Professor:Institution: 1 PERSPECTIVES ON SERVICES MARKETING 2 The role services play in the broader...