essay

Let's talk about the case you just completed--the Pfizer case.  Questions I'm interested in discussing are:

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--Why has the pharmaceutical industry been so successful historically?
--What is your assessment of the pharmaceutical industry at the time of the case?  How is competition changing?  What factors are driving the changes?
--What will competition in pharmaceuticals look like in 10 years?
--What is your assessment of Pfizer’s position in the industry?  What are the keys to success in the industry?
--What recommendations would you make to Kindler?

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I don't expect you to answer all these questions.  Pick a couple and offer your thoughts and ideas.  I realize you probably answered all these questions in your case analysis, but don't cut and paste from your paper or post your entire paper :-)  Rather, offer brief highlights and thoughts in your own words.  What I'm really looking for is your discussion with each other.  I want you to read other answers and offer your opinions on a few of them.  

(500-600 words,  3 citations)

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Answers:

  • ************** BUSINESS REPORT
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    Attached: PFIZER’S BUSINESS REPORT.docx

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