For a while, Southern Brewers is the only coffee supplier in the market. Eventually, Albert Coffee enters the market and sells coffee at lower prices than Southern Brewers does. Later, Café Brites en

For a while, Southern Brewers is the only coffee supplier in the market. Eventually, Albert Coffee enters the market and sells coffee at lower prices than Southern Brewers does. Later, Café Brites enters the same market with lower prices for coffee. Southern Brewers now charges lower prices than Albert Coffee and Café Brites do. What made Southern Brewers lower its prices?