For Phyllis Young

Here is the DB Assignment due Wednesday 8.16.17:

Assignment Details This assignment has 4 parts.

1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
2. Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.
3. Detail how you will use customer relationship management to ensure loyalty to your product and the brand.
4. What role does technology play in supporting your customer relationship management plan?

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Grading Rubric:

Percentage

Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic

40%

Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions

40%

Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation

20%