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QUESTION
For purposes of this discussion board, you are asked to assume that you are an account executive for an advertising agency, and you have been
Your discussion should include:
- A brief description of the product for which you are creating the advertising message, including the target market.
- Which of the following creative strategies would you use and why? Fear appeal, sex appeal, humorous appeal, or celebrity endorsement?
- Besides traditonal advertising, would you use personal selling, sales promotion, public relations, or social media to promote your product? Why or why not?
