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Global Feasibility Analysis for a company that is considering market entry into a selected country with a particular product or service.
Topics to be addressed within the paper include:
- Description of the company and its products, goods or services.
- Identification of the major drivers of globalization for the industry
- Identification of a country for market entry
- Analysis of the economic development stage of the country
- Exploration of the risks and opportunities of the company doing business in the country.
- Identification of strategic actions and measurements, to include performance priorities, sources of competitive advantage, and competitive strategy in the industry in the identified country.
- Presentation of final recommendation with supporting rationale.
The Final Project:
- Must be ten to fifteen pages in length
- Must begin with an introductory paragraph that has a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis.
- Must use at least five scholarly sources