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QUESTION

Global Feasibility Analysis for a company that is considering market entry into a selected country with a particular product or service.

Topics to be addressed within the paper include:

  • Description of the company and its products, goods or services.
  • Identification of the major drivers of globalization for the industry
  • Identification of a country for market entry
  • Analysis of the economic development stage of the country
  • Exploration of the risks and opportunities of the company doing business in the country.
  • Identification of strategic actions and measurements, to include performance priorities, sources of competitive advantage, and competitive strategy in the industry in the identified country.
  • Presentation of final recommendation with supporting rationale.

The Final Project:

  • Must be ten to fifteen pages in length
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least five scholarly sources
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