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QUESTION

Good Value at Spirit Airlines

Read Real Marketing 10.1: Good Value at Spirit Airlines: Getting Less but Paying Much Less for It.

Answer the following questions:

  1. Explain Spirit√Ęs pricing strategy in your own words. Does the company employ good-value pricing or value-added pricing? Explain.
  2. How is Spirit distinguishing itself from other airlines? How does it deliver value to consumers?
  3. Is Spirit√Ęs pricing strategy sustainable? In what economic situations? Explain.
  4. What changes, if any, would you recommend that Spirit make?

Assignment Requirements:

Your final submission should be a 3-5 page APA format essay. Please be sure to include at least 2 references.

Grading Criteria:

This assignment will be graded using the Written Assignment Grading Rubric below

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