Google's New Organizational Structure Preparation Review Five Elements of Organizational Structure. Your Assignment On August 10, 2015, Google announced plans for a new organizational structure that i

Google's New Organizational Structure

Preparation

Review Five Elements of Organizational Structure.

Your Assignment

On August 10, 2015, Google announced plans for a new organizational structure that included the creation of a new holding company, Alphabet. First, read/watch the following video and articles to understand the reasons behind the reorganization:

• Larry's Alphabet Letter
• Alphabet, Google’s New Parent, Is Born
• Google Mixes a New Name and Big Ideas (attached)
• Optional: At Google, Breathing Room for New Ideas (attached)

Next, answer the following questions based on what you just read and watched:

1. Briefly summarize the organizational changes outlined in Google's announcement.
2. How does the new organizational structure (Alphabet) differ from the old structure along the five elements of organizational design? You are not required to discuss all five elements; focus on the 2–3 that are most relevant.
3. What benefits does Google (Alphabet) hope to achieve through its reorganization? How do its investors benefit?
4. The new structure also has downsides. For example, why was Nest folded back into Google in 2018?

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Optional: For an update on this story, read Google Management Shuffle Points to Retreat From Alphabet Experiment.

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Click on the "Submit Assignment" button to submit your response as a file upload. To successfully complete this assignment,

• Write approximately 2–3 pages in total, using 12-point font, double-spacing, and one-inch margins.
• Number your answer to each question.
• Incorporate course concepts and include appropriate reasons, evidence, and/or examples as support for your position.
• Demonstrate exceptional control of grammar, paragraph structure, punctuation, sentence construction, and spelling.