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Gray Market of Luxury Handbags: Gray market is a worldwide phenomenon thriving in a variety of product categories. It is critical for brand owners to understand both gray market sellers’ and consumers
Gray market is a worldwide phenomenon thriving in a variety of product categories. It is critical for brand owners to understand both gray market sellers’ and consumers’ behaviors in order to better manage them. However, due to the sensitive nature of the subject, there is no prior comprehensive empirical research using
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