Have 2 Discussions DUE ASAP

DISCUSSION 1

"Trending Now" Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.

• Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)?
• What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?

DISCUSSION 2

"Confidence Interval" Please respond to the following:

Note: Online students, please select one of the two subjects to discuss.

• Use the Internet or Strayer Library to research articles on confidence interval and its application in business. Select one (1) company or organization which utilized confidence interval technique to measure its performance parameters (e.g., mean, variance, mean differences between two processes, etc.). Give your opinion as to whether or not the utilization of such a technique improves business process for the company or organization that you selected. Justify your response.  
• Select one (1) project from your working or educational environment in which you would use the confidence interval technique for the process. Next, speculate on one to two (1-2) challenges of utilizing such a technique in the process and suggest your strategy to mitigate the challenges in question.