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Hello, I am looking for someone to write an essay on Integrated Marketing Communication, IMC Plan for Tango. It needs to be at least 2250 words.A number of companies have found IMC as an extremely imp
Hello, I am looking for someone to write an essay on Integrated Marketing Communication, IMC Plan for Tango. It needs to be at least 2250 words.
A number of companies have found IMC as an extremely important tool that can help them dominate in the market, maintain considerable market share and become successful market player through better communication of its brand, image, vision and customer values to the potential customers.
This piece of research paper attempts to review a brief literature on integrated marketing communication and present an IMC plan for Red Bull, an emerging brand of energy drink in the UK and other countries. This paper considers the relevance of IMC in today’s marketing environment and examines how this, along with its various tools, can be implemented for the company and justifies the selection of each tool in relation to the marketing of Tango products.
Integrated marketing communication (IMC) is, in its simple meaning, a careful coordination of various promotional messages including personal selling, traditional advertising, sales promotion, event marketing and public relation for a particular product or service with a basic objective of maintaining consistency in messages to be delivered to the potential customers (Lamb, Hair and McDaniel, 2008, p. 413).
Schultz and Schultz (2004) pointed out that IMC is a process that companies widely use to accelerate their returns by lining up communication and marketing objectives with business goals (p. 3). IMC is basically a strategic tool that helps a company plan, design and develops measurable and coordinated brand communication program with customers, employees and other important stakeholders to bring short-term financial benefits as well as long-term brand value (Belch and Belch, 2007, p. 11).
The IMC is thus a communication program that helps marketing management coordinate and integrates various communication elements like advertising, sales promotion, public relation, personal selling, in order to maintain consistency in messages to help the company achieve sustainable competitive advantages. As Shimp (2008) noted, IMC is entails planning, .creation, integration, designing, coordination and implementation of diverse forms of advertising and promotional activities that are delivered to the potential customers over time.
