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Hello, I am looking for someone to write an essay on Marketing Plan: Global Wine Tourism. It needs to be at least 1000 words.This requires the development of a marketing plan to help the local winerie
Hello, I am looking for someone to write an essay on Marketing Plan: Global Wine Tourism. It needs to be at least 1000 words.
This requires the development of a marketing plan to help the local wineries gain the needed potential in formulating effective strategies to internationally market the wine products. The marketing strategies for the wine producers to help in marketing their products in the international markets can be developed based on the 4Ps of marketing like the product, price, place, and promotion. Relating to products, the wine companies need to enhance their product assortments in terms of increasing the variety of wine produces. Changes in the flavor, texture, and balance in the wine products contribute in differing the quality of the wine produces such that it helps in meeting the varying demands of consumers relating to quality, tastes, and variety (Spahni, 2000).The pricing of the wine products needs to be carried out in a segmented fashion relating to the different international markets. The segmented price mix would help in reflecting a differentiated image of the products marketed in the international sphere. Use of segmented pricing strategy is taken to largely contribute such that it helps in generating premium and moderate prices relating to different winery products. Use of price mix would help in rendering needed value to different categories of consumers and thereby, help in creating needed appeal (Rosenbloom, 2011). An effective place mix needs to be formulated to help the wine products reach a larger consumer base in the international markets. The wine products can be distributed through a variety of options like the use of exclusive retail outlets based in different malls. Further, the wine products can also be made to reach the consumers through marketing them via different restaurant and supermarket outlets. Marketing the wine products through the use of bars and restaurants would contribute to making the same largely affordable to the consumers spread across different regions (Carlsen, 2006).
