Hello, I am looking for someone to write an essay on Strategic Brand Communication. It needs to be at least 3000 words.Building brand equity requires communication effectiveness. If the brand equity i

Hello, I am looking for someone to write an essay on Strategic Brand Communication. It needs to be at least 3000 words.

Building brand equity requires communication effectiveness. If the brand equity is high, consumers may be willing to process these communications more favourably (Keller, 2009). However, today companies have evolved from these stages of brand management and as per Goodyear’s model many organizations have evolved and reached the stage where brand is viewed as a policy (McEnally and De Chernatony, 1999). Brand communication has evolved from helping consumers organize their knowledge about products and services based on the mental structures enabling them to clarify their decision making. Brand communication must also be directed at employees as they are an important part of ‘performing the brand’. The Body Shop is one such company where its employees live the brand. Branding is the means to distinguish goods of one producer from another. Referring to a brand means the product or service has created certain amount of awareness, prominence and reputation in the market place (Keller, Parameswaran and Jacob, 2008, p1). Developing employees to participate in the brand and live the brand is known as internal branding. Consumers can form brand associations in a variety of ways – other than marketing activities.