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Hello, I am looking for someone to write an essay on The new development concerning management communication. It needs to be at least 2500 words.Download file to see previous pages... "The meaning of
Hello, I am looking for someone to write an essay on The new development concerning management communication. It needs to be at least 2500 words.
Download file to see previous pages..."The meaning of my communication is the response I get." (Communication Skills - Solutions 4 Training) this quote illustrates the success of a properly managed communication process. The response generated as a result of a statement shows how good an individual in getting his point across. required diligently in the fields of marketing, advertising &. successful running any type of industry. Developing sound communication skills is not a difficult task. Practice, knowledge &. confidence are the key factors in this aspect. Globalization has transformed &. diversified the industries around the globe making it compulsory to interact with multicultural citizens. Every company is performing multiple roles of communicator &. the promoter at the same time, raising questions about * what *how &. *whom to say. Organizations talk about their need for better communication skills but are unsure of how to solve the issue. Organizing interactive workshops &. seminars to highlight &. practice the art of communication is required extensively nowadays.
Whether understanding &. dealing with the employees of a company, targeting an audience, projecting a concept through media. all these acts are acquired via communication. The modern times require interaction with people around the world, without the barriers of time &. space. The advance technology has made it possible to communicate with individuals thousands of miles away. All this technology &. modernism has changed the way of interaction. According to Philip Kotler in his book Marketing Management (564), currently there are a number of communication platforms:
ADVERTISING: it is a paid promotion of ideas, goods or services, for example print &. broadcast advertising, motion pictures, brochures, billboards, posters, display signs etc.
SALES PROMOTION: a selection of short term enticement to endorse product sales. For example exhibitions, coupons, tradeshows, contests, complimentary gifts etc.
PUBLIC RELATIONS: a variety of programs intended to promote a product or company's image. For example speeches, seminars, charity donations, sponsored events, company magazines etc.
PERSONAL SELLING: confronted interaction through presentations &. question answer sessions with one or more potential clients. For example sales meetings, samples, fairs, tradeshows etc.
DIRECT MARKETING: communicate directly with customers through a dialog. For example mails, TV shopping, catalogs, telemarketing etc.
In normal life &. principally in business &. industries a special communication process is followed to ensure the effective transfer of messages. The communication process is takes place between a sender &. a receiver through two communication implements, message &. media. In between them, are the communication tools encoding, decoding of the message sent. feedback &. response from the sender after interpreting the idea. A factor present in between is noise. it is the misrepresentation of the message being sent when it's not conveyed effectively.
(Philip Kotler- Marketing Management- eleventh edition, chapter 19:565)
A successful management depends on how well the organizations comprehend this process &. expends it in the organization &. business perspectives.
