Hello, I am looking for someone to write an essay on Unit Three: #1: Crayola. It needs to be at least 250 words.Crayola’s actual product benefits arise from packaging. Augmented product benefits ref

Hello, I am looking for someone to write an essay on Unit Three: #1: Crayola. It needs to be at least 250 words.

Crayola’s actual product benefits arise from packaging. Augmented product benefits refer to the non-tangible benefits that come with the product. The company offers satisfactory consumer service to their customers (Ferrell and Hartline 177).

The product life cycle of Crayola concentrated in the stationary market providing consumers with pencils, markers and crayons. The diversification concentrated on the type of stationary products available for consumer. The company created new products while maintaining the properties of the products. It concentrated on the market of children (Ferrell and Hartline 177).

Moving from school supply to toys is product development as the company introduces new products into the market. Product development refers to the creation of products that differ in the characteristics of the accustomed products. Diversification of products creates more market share and a wider consumer base (Ferrell and Hartline 177).

Crayola strategy involves increasing the number of products under their brand. The company moves from producing stationary items to toys and computers. Growth of the brand enables the company to product new products and gets positive feedback from customers. It becomes easier for the new products to sell based on the success of their original products (Ferrell and Hartline