Hello This is my team laboratory, please go through the YouTube link pasted below. write 2 pages about the section-1 answering those questions. Our company is amazon and i have also attached the dat

Hello 

This is my team laboratory, please go through the YouTube link pasted below.  write 2 pages about the section-1 answering those questions. Our company is amazon and i have also attached the data pictures for it.  

Follow the instructions below: 

MRKT 623 DIGITAL MARKETING STRATEGY LABORATORY TWO: SOCIAL MEDIA

THIS LABORATORY IS TEAM BASED

Laboratory  two, is related to the tool "Facebook Insights"  Look at the link below and watch the following video

https://www.youtube.com/watch?v=gVh1IzCsNME

Then read the following article:

https://neilpatel.com/blog/10-overlooked-but-powerful-social-media-tools/

Your task is to go to the page in Facebook for Business

++++++ YOU NEED A FACEBOOK PAGE+++++  You can log in with your credentials.

https://www.facebook.com/business/insights/tools/audience-insights

and perform TWO tasks:

SECTION 1

BASED ON THE COMPANY CHOSEN FOR YOUR FINAL PROJECT, define an audience using the menu on the left (Check the option everyone in Facebook) and use two set criteria: Location - Canada and Interests – Your company in the final project (AMAZON)

1. Use the results to identify the main DEMOGRAPHICS features of your Facebook audience based on the results presented.
2. Complete the analysis reviewing Page likes, Location, and Activity.
3. Write a one to two page report describing your company’s audience insights: demographics, page likes, location, and activity (again, for your company in Canada)

SECTION 2

1. How is this analysis useful in understanding your overall social media strategy? Tip: for reference, consider the comments of the video.
2. From Patel’s list of Ten Social Media Overlooked Tools. Which three social media management tools are more adequate for your company? Why? Identify and describe the tool, then present your rationale.

IMPORTANT CONSIDERATIONS

Write a two-page report with

1. USE THE TITLE “LABORATORY TWO: FACEBOOK INSIGHT ANALYSIS REPORT”

OUTLINE

a. COVER PAGE

b. Section One ( 1- 2 pages)

c. Section two (1-2 pages)

• INTRO AND CONCLUSION FOR EVERY SECTION.
• NO REFERENCES NEEDED. ONLY YOUR VIEW AND ANALYSIS