here you are expected to do the following: 1 in one page can you summarize and assess this case.

refer to reading attach you will find the marketing plan for Saturn ION . here you are expected to do the following:

1 in one page can you summarize and assess this case.

2 conduct critical analysis of the case using the" marketing plan worksheets"

3 identify the goal and objectives

4 identify the firms strengths and weakness, and recognize the opportunities and threat that exit in the marketing environment

5 outline a plan for implementing the marketing strategy.

6 if you are give the opportunity to improve on this plan what are the area you will improve. example your suggestions.

7 develop KPI to monitor the success of this marketing strategy

8 what is the role of top management in ensuring the success of the strategy?

9 what is the cultural sensitivity that need to be taken in account if this strategy need to be implemented globally?

10 critical evaluate this marketing strategy?