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Hi, I need help with essay on British Airways. Paper must be at least 1500 words. Please, no plagiarized work!Download file to see previous pages... Presently, aviation organisations worldwide are str
Hi, I need help with essay on British Airways. Paper must be at least 1500 words. Please, no plagiarized work!
Download file to see previous pages...Presently, aviation organisations worldwide are striving to become one of the top preferences for customers for air travel. In the age of fluctuating oil costs, increased competition and economic turmoil, aviation companies like British Airways require to make appropriate strategic choices so that it can maintain its position in the industry (Taliadoros, 2006). The report will analyse the strategy options for British Airways by using methods such as Ansoff Matrix and Porter’s Generic Strategies in order to recognise the major strategic elements of the company. Furthermore, the report will analyse those strategies considering the resources and risks for implementation and making suitable recommendations for British Airways. Strategy Options for British Airways Presently, aviation customers search for those airlines which provide quality service, on-time arrival and departure and reasonable rate all together. Thus, aviation organisations do not have any other alternative but to defy the traditional business strategies and develop new strategies (Dostaler &. Flouris, n.d.). Several tools help to analyse the strategic choices available for British Airways in order to stay competitive in the market. ...
Among the three strategic alternatives, British Airways has implemented differentiation strategy in terms of quality. British Airways provides quality services to the customers for generating a valuable traveling experience. It provides healthy food options, quick track change network, superior sleeper facilities and in-flight shower system among others. These differentiating services help British Airways to develop a unique brand image for the company (Office Application Development, 2010). Ansoff Matrix Ansoff matrix is a popular marketing management tool which helps to recognise potential alternative strategies British Airways can consider. British Airways needs to refine the ideas by identifying appropriate methods for accomplishing the strategic options. Growth can be accomplished by internal improvement or else it can be achieved by acquisition and progression of market/services (Bowhill, 2008).
