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Hi, I need help with essay on Emerging Themes Project: The Toys and Games Industry. Paper must be at least 2000 words. Please, no plagiarized work!More and more people are becoming connected though in
Hi, I need help with essay on Emerging Themes Project: The Toys and Games Industry. Paper must be at least 2000 words. Please, no plagiarized work!
More and more people are becoming connected though internet and are relying on this online network for advice, socializing and sharing (Barnett and Coulson, 2010). The objective of the social media marketing is to allow connection, conversation as well as community building among participants and members.
Social media is increasingly affecting consumer decisions. According to Casalo et .al. (2011, p. .622) “this phenomenon is motivating deep changes in consumer behaviour.” Also, Yang, et al. (2012, p. 371) has indicated that “the development of online communities has reshaped consumers’ information-seeking and sharing behaviour.” Social media channels dominating the internet space are Facebook, Twitter, review sites and individual weblogs, significantly influencing consumer decisions (Park and Kim, 2008). The increasing complexity of media usage as well as increasing consumer segmentation has forced researchers and marketers to classify social media users for better targeting and positioning. For example, Eccleston and Griseri (2008) focused on consumer classification on the basis of social media usage such as mavens, connectors and salespeople. Various other researchers have given emphasis to the online information used for consumers such as impact of negative and positive information on consumer decisions (Willemsen, et .al. 2011). Social media’s importance as a source of information as well as its influence in consumer decision making is run by three factors. accessibility or having sufficient information regarding the service or product, relevance of the information and experience of other consumers who have used the service or product. It has been observed that while purchasing high involvement products such as cars, more information channels are used compared to low involvement products. However, even in case of low involvement products, social media can be strategically used for increasing consumer
