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Hi, need to submit a 2250 words paper on the topic International Marketing Management Assignment.
Hi, need to submit a 2250 words paper on the topic International Marketing Management Assignment. Mainly there are three types of marketing .They are Domestic marketing, International marketing, Global marketing. The International marketing means is the application of marketing principles to more than one country. There are some marketing mix to get a desired outcomes of the marketing. The term marketing mix described the combination of marketing elements used in a given situation. Approximate mixture varies depending on the firm and industry. Major element of the marketing mix can be listed under four heeding. A firms marketing mix normally have to be adapted for international marketing in consequence of the many national differences that exist in relation to stages of economic development, social system, technological environment, legal framework. The marketing mix known as four Ps. That is product, price, place and promotion. "The four Ps--product, price, place, and promotion--found in the marketing toolbox are the independent variables used to influence the desired out comes of the target markets, the dependent variables." (Kotler and Lee 2007, p. 12+). Another definition of the international marketing is the use of marketing mix in to more than one country.