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QUESTION
How can In-depth Interviews assist a manufacturer of a product in the development and implementation of a pricing strategy and the measurement of buyer/customer price sensitivity (i.e., elasticity)? D
How can In-depth Interviews assist a manufacturer of a product in the development and implementation of a pricing strategy and the measurement of buyer/customer price sensitivity (i.e., elasticity)? Does this type of interview represent a focus group approach to preferences and intentions or actual purchases? Explain your answer.
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