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QUESTION

How does having a non-US corporate parent (Danone) impact Dannon's decision making?

How does having a non-US corporate parent (Danone) impact Dannon's decision making? Discuss the possible divergent views with respect to corporate social responsibility initiatives as seen from the Dannon US perspective, compared with the Danone (European parent) perspective. Are US views more or less lenient compared to the perspective of the European parent company?  Have such perspectives changed over time? How would you suggest reconciling possibly divergent views?

Case study: The Dannon Company: Marketing & Corporate Social Responsibility (B)

(Harvard Business Case)

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