How effectively does ABC compete in exclusive dealerships?

  How effectively does ABC compete in exclusive dealerships? Compare with served market data. Again, explain your reasoning.

Compare the difference in effectiveness of ABC in exclusive and non-exclusive dealerships. What in-store market share would you expect for ABC in the non-exclusive dealers? Explain! 

COMPETITIVE DATA & ANALYSIS

A.   Sales in ABC's served market (150 locations):

i)   2005 sales (total)                     = $348.5M

     # Dealers (total)                        =3002

 AVERAGE SALES/DEALER                    =$116.1

ii)  Typical dealer sales breakdown (3 brands)

     dominant        :      60%                                

     second            :      30%                                

     third               :      10%                                

iii) No. of ABC dealers              = 350

iv) No. of exclusive dealers         = 50                                   

                v)  No. of non-exclusive dealers = 300