How should a hospital go about increasing its upfront collections from self- pay patients?

"Assignment Instructions: Write an 8 to 10 page Case Analysis of the following article (which can be found in the Ashford Online ProQuest database):Souza, M. & McCarty, B. (2007). From bottom to top: How one provider retooled its collections [electronic version]. Healthcare Financial Management. 61(9). 67-73. "