hw 22

Create a mind-map of Amazon European Distribution Strategy case 

With reference to the Case Analysis Template, Step 1, please summarize your initial perspective, recommendations & rationale to Tom Taylor.

• I'm not looking for you to individually research, analyze & solve this case in this initial submission.
• I'm also not looking for an outline or summary of the case facts although you should keep your detailed notes for reference during further discussions.
• Please approach your first pass through the case being mindful of your own assumptions.
• Your emphasis should be to apply as many of the concepts from our readings as possible for assessing non-US markets & business environments.