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I am currently working on the HW of the market research class, and have several questions. Thank you in advance! Here's the prompt: "You are a product manager for a nationally recognized and respect
I am currently working on the HW of the market research class, and have several questions.
Thank you in advance!
Here's the prompt:
"You are a product manager for a nationally recognized and respected pet food manufacturer. Your area of responsibility is the Cat Foods Division. One day, you come across an article discussing that there is growing interest in cat owners’ use of vitamin and mineral dietary supplements to enhance their cat’s health. The usage numbers cited in the article are not large, but your curiosity is piqued because your company cat food sales are steady, you are holding your market share, and your company does not manufacture or market vitamin and mineral supplements for cats. Could this be a new market opportunity which could be grown into a new profit center and a new product line addition to the cat food line you manage? You float this idea with your vice president of the Pet Foods Division. Your vice president likes the idea and suggests you dig further into this situation with market research to determine if this opportunity exists or if it is just a passing fad and get back to her within a week with a proposal for marketing research for her to review. Previous research has identified you customer base as “single females between the ages of 25-74 who own cats”.
Define “Who has the information?” In your answer define the Population, Frame, Sample, and Sample Unit for this research study. (5 points)
a. Who has the information?
e. Sample Unit