I am working on a integrated Marketing plan for Youtube TV. I need help to answer following questions. What should be my Marketing plan for launch of...

I am working on a integrated Marketing plan for Youtube TV. I need help to answer following questions.

What should be my Marketing plan for launch of YouTube TV?

How should I execute that plan and what should be my timeline?

How should I measure the performance benchmarks?

How I would know if my marketing plan is successful or not?

Any ideas would be greatly appreciated.

Thanks,