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# I am working on a project and I am having trouble with one of the questions. The project is on Hershey's and the single product I am analyzing is...

I am working on a project and I am having trouble with one of the questions. The project is on Hershey's and the single product I am analyzing is Hershey Milk Chocolate bar.

The question I am looking for some guidance on are:

Chocolate is the primary ingredient, assume the price of cocoa beans increases. What are the opportunities to offset this price increase, maintain gross margin, and offer the product to consumers at the same price currently? Present your calculations in a supporting table included in your paper.