I'm a competent data science engineer.I could do things like gather specific data, build regression models or

I'm a competent data science engineer. I could do things like gather specific data, build regression models or

whatever.  I'm asked to review this scenario:

IBM would like to find new sales prospects—companies that are similar to its best small business customers. 

But I don't know this problem, and you are concerned that problem formulation really is the key to successful data science. So you want to formulate the problem well and based on the formulation provide a step-by-step plan that would give the results you desire. In this case, good sales prospects.

Propose a step-by-step plan for how to use data to achieve this goal. 

In order to come up with an effective problem formulation, one must consider the followingaspects;Predictive ModelingIt employs statistics to predict outcomes. In predictive modeling, marketers...